If you hold the attention of the reader with the introduction, she will likely read the body of your paper. Strive to make a good impression with your introduction. Ensure it adequately represents the scope of your research and you present it in the best light.
Your introduction can highlight what you expect to accomplish with your study. With this introduction type, provide the reasons you performed your study, and the questions you want to answer. Also explain the benefit to the reader to learn about your research information.
In conducting your study, you used a certain research process. For example, if you conducted research using a focus group approach, explain why you chose this approach and how if helped determine your findings. Talking about the research process is a way to draw the reader into wanting to know the study's findings.
Explain the importance of the study. For example, if your research is about the benefits from solar energy, include the importance of alternative energy sources and the need to move away from traditional energy sources. Also provide input on why you conducted this study and its importance in the current environment.