Choose a business you know well, have a strong interest in, or is the industry in which you hope to gain employment: You can later use your knowledge gained from the paper for subsequent job interviews.
Write about the company’s history in the introduction of the paper. Go to the company’s home page online and click on either the “History” or “About Us” icon commonly found on most websites. Highlight when the company was founded, by whom and in what location. Explain what factors contributed to the company’s growth. For example, if writing about Ford Motor Company, explain how the ingenuity of Ford’s assembly line and “just-in-time” inventory methodology contributed to efficient production.
Delve into the strengths of the company for the body of the paper. Retrieve the company’s financial ratios to assess if it has high liquidity, low inventory turnover and a good book value. Cite positive attributes, which potentially include low debt, few competitors, abundance of natural resources and high quarterly profits.
Explain the company’s weaknesses. Using the same ratios, cite if the company yields a low return on assets, has a low accounts receivable turnover and has a poor gross profit margin.
Explain the benefits of any type of partnerships, mergers or acquisitions faced by the organization. Include other company opportunities, like enhanced technology, an increase in market share or perhaps the unveiling of new products aimed at a new demographic.
Discuss the threats to the company’s profitability. List the strengths of different competitors, outdated products or merchandise, negative economic or industry conditions and frequent changes in management.
Conclude the paper with an analysis on the company’s financial and economic forecast. Make inferences about the company’s future success based on yearly profits or losses, industry and economic overhauls and its success relative to its competitors.