Introduce the company to be analyzed. Discuss the company's unique niche in the business world. In what way does the company fulfill consumer and investor expectations and needs, while satisfying company profit? Evaluate any new methods the business has introduced to strengthen marketability or advertising to gain and keep customers. For example, a company may choose to advertise during a major sports event as a means of broadening a consumer base.
Describe available assets, such as liquid debt securities and available cash on hand. Evaluate these assets as if the company were to suddenly go bankrupt, be acquired by another company or be struck by an unavoidable disaster. In light of such tragedy, how would or could the company further its goals while maintaining a viable bottom line of profit?
Discuss available company inventory and assets in relation to company expenditures and losses. Analyze whether company assets equal, outweigh or are less than the company's investments and expenditures. A good analysis will reveal the company's potential for earning and expose loss potential.
Define corporate strengths in marketability and viability in maintaining a profit over corporate loss. For example, perhaps the company fulfills such a unique consumer niche that currently no other company on the market could fulfill consumer demand. The ability to meet market demand without jeopardizing consumer need or want ensures the longevity of a company.
Conclude by reiterating the potential for loss and gain through acquisition or absorption of the analyzed company with the interested corporation. Identify any further potential for growth or loss once an acquisition has been conducted. Benefit and gain should be as equal to consideration toward acquisition of a company as is loss.