A Medill School of Journalism master's degree in Integrated Marketing Communications is one of the most prestigious to obtain. The school describes its curriculum as taking "a managerial focus in teaching students to understand consumers ... and measure the integration of effective marketing communications activities through effective engagement." Students additionally benefit by having access, internship and mentorship opportunities with top advertising executives based in Chicago.
Northwestern University
Medill School
1845 Sheridan Road
Evanston, IL 60208-2101
847-467-1882
medill.northwestern.edu
Prospective advertising graduate students who seek to enhance their professional capabilities in research should strongly consider the University of Wisconsin's School of Journalism and Mass Communications. The school has a long-standing history and strong reputation of being at the forefront of media research. This is a highly important issue for the advertising industry, especially in terms of digital media. Advertisers and marketers continually are searching for metrics and analytics to track and monitor messaging performance as it relates to media expenditures.
University of Wisconsin, Madison
School of Journalism & Mass Communication
5115 Vilas Hall
821 University Ave.
Madison, WI 53706
608-262-3690
journalism.wisc.edu
Advertising graduate students at the University of North Carolina-Chapel Hill's School of Journalism and Mass Communications pursue the Professional Track for their studies. The school's website states, "...students are taught to critically examine the role of mass communication in society, and all students are provided with a firm grounding in theory and analysis." The school also reports that in 2006 they were ranked as one of the top four recommended graduate programs in the country as voted by journalists, advertising executives and public relations professionals.
University of North Carolina at Chapel Hill
School of Journalism and Mass Communications
Carroll Hall
CB 3365
Chapel Hill, NC 27599-3365
919-962-1204
jomc.unc.edu
The Newhouse School of Public Communication prides itself on providing students with the skills they will need in the highly competitive advertising industry. Coursework is based on advances in advertising theories and techniques in the digital age, as well as in developing persuasive communications strategies to address and adapt to new consumer attitudes and cultural influences. Studies include developing ad campaigns and working with Syracuse-based ad agencies and media houses. Opportunities for internships also are available.
Newhouse School of Public Communication
215 University Place
Syracuse, NY 13244-2100
315-443-4039
newhouse.syr.edu
The Missouri School of Journalism offers a master's degree in Strategic Communications that is one of the very best in the United States. "Our strategic communication students design media campaigns for local and national clients. Our students have created advertising and public relations campaigns for Nokia, Apple, Dr Pepper, Anheuser-Busch, Duncan Hines, DuPont, Dow Chemical, Kinko's, Eastman Kodak and many other leading international brands," notes Dean Esther Thorson about the program.
University of Missouri, Columbia
Missouri School of Journalism
Administrative Offices
120 Neff Hall
Columbia, MO 65211-1200
573-882-4852
journalism.missouri.edu