One of the top schools for advanced research in marketing is Duke University's Fuqua School of Business. Duke was ranked No. 3 in the "U.S. News & World Report" rankings largely because of the reputation of its well-established faculty members who are some of the most widely published in the marketing field. Duke's faculty members are some of the most publicly recognized scholars in their respective specialties, according to the school's website. Over a 10-year span (1997-2007), Duke faculty members received more total awards than any other collegiate business faculty. Duke offers several areas of specialization in its marketing doctoral programs, such as consumer behavior, measurement and analysis, product management and marketing models.
Duke University
1 Towerview Drive
Durham, NC 27708
919-660-7700
fuqua.duke.edu
The Wharton School at the University of Pennsylvania (Penn) was the second highest rated school for marketing, as indicated in the "U.S. News & World Report" rankings. Marketing research at Penn is interdisciplinary in nature, much like most research conducted at the university. Areas of research that are covered by the Wharton program include marketing decision support systems, international marketing, cognitive consumer processes, product design, competitive strategy, measurement of consumer preferences and new product adoption. Courses required by the program include courses such as empirical models in marketing, economic models in marketing and judgment and decision-making perspectives in consumer behavior.
University of Pennsylvania
The Wharton School
420 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
215-898-6183
wharton.upenn.edu
Long recognized as the top marketing program in the United States, the Northwestern University marketing department in its Kellogg School of Management has produced some of the standard literature in the marketing field that is required reading for many other collegiate marketing departments nationwide. The Ph.D. program has two primary areas of focus: quantitative modeling and consumer behavior.
Like the Wharton program, the marketing department at Northwestern is committed to interdisciplinary research. The curriculum is a reflection of this. Students complete a number of courses that are specifically related to their area of research while at the same time taking a number of courses in disciplines outside of the marketing field such as psychology, statistics and economics.
Northwestern University
Kellogg School of Management
2001 Sheridan Road
Evanston, IL 60208
847-491-3300
kellogg.northwestern.edu