Create a website for the degree program. A website will give prospective students a reference point for gathering information about admissions, enrollment, course offerings and degree requirements. It will also be available to Internet search engines for people seeking an online master's degree program.
List the master's degree on informational online degree program websites. There are countless websites that provide searchable lists of online degree programs; list your degree program on as many as possible. Many of the sites permit a link to the website of the school and also provide detailed descriptions of the degree program and requirements.
Place information about your online master's degree program in written publications. Just as Peterson's Guide is a well-known listing of traditional university programs, there are guides that have been developed for online and distance learning degrees and courses. Matthew and April Helm's "Get Your Degree Online" and "Bear's Guide to Earning Degrees By Distance Learning" by John Bear are two guides that are known in the online degree industry.
Attend college fairs. Graduate schools market their programs at college fairs (gatherings of schools to market their programs to graduating college seniors). Online degree programs should also seek a presence at the college fairs as a way of giving a "face" to the program.
Create and send literature about the program to prospective students and to universities. Universities have offices that collect literature and brochures about graduate programs and place them on view for graduating seniors to read and take with them. Create electronic brochures to send to individuals who visit the master's program website.