Admissions representatives attend various events in an effort to reach mass numbers of potential students. At these events they detail university admissions criteria, possible fields of study, student life, financial aid and more. During these visits they acquire leads, or the contact information of students who have expressed an interest in their school. Afterward, representative may follow up with students by providing additional information for them and their parents, working to schedule campus visits, or connecting them to other university officials who might provide more information particular to their interests.
Admissions representatives spend a considerable amount of time in contact with high schools. By communicating with high school guidance counselors and administrative officials they work to make student bodies aware of their college or university. Often an admissions counselor is assigned a geographic region, for which she is responsible for outreach to all potential college students in that area. As an extension of that duty, the representative will conduct high school visits and attend fairs or other events sponsored by high schools.
Admissions representatives often conduct campus tours either for individual visitors or groups of visitors. Common campus highlights include classrooms, dorm rooms, recreational facilities, libraries on campus and more. While touring campus facilities, an admissions representative might highlight the history of a university, academic and extracurricular activities, housing, financial aid, the application process and deadlines. A campus visit might conclude with an academic information session from one or more departments or schools.
Admissions representatives or counselors review applications as they are received. They inform applicants of incomplete or missing information and inform them of the receipt of completed applications. At some universities, admissions representatives review the applications and make the admissions decisions; at others, the information is forwarded to the department relevant to the student's chosen field of study, so that they may make the decision. In both instances, the representative then goes on to notify the applicant of the ultimate decision.