Here's why:
* Sensationalism: They emphasized dramatic and often lurid stories, using large headlines, emotionally charged language, and exaggerated accounts to capture readers' attention.
* Exaggeration and Distortion: They frequently distorted or fabricated stories to create a sense of outrage and sympathy for the Cuban rebels fighting against Spanish rule.
* Nationalism and Patriotism: They played on American pride and stoked anti-Spanish sentiment, portraying Spain as a brutal and oppressive power.
* Competition: Hearst and Pulitzer were fierce rivals, and their competition for readership fueled their use of sensationalism and inflammatory reporting.
The term "yellow journalism" itself originated from the "Yellow Kid," a popular comic strip featured in both Hearst's *New York Journal* and Pulitzer's *New York World*. The term came to symbolize the style of journalism they practiced, characterized by its sensationalism and manipulation of facts.
While yellow journalism undoubtedly helped to fuel public opinion in favor of war with Spain, it's important to note that:
* It wasn't the only factor: Other factors, such as the sinking of the USS Maine and American economic interests in Cuba, also contributed to the war.
* It had a negative impact: Yellow journalism's focus on sensationalism and fabrication contributed to a climate of misinformation and war-mongering, raising questions about the ethical standards of journalism.
Despite its shortcomings, yellow journalism's influence on public opinion is undeniable, and it remains a significant example of the power of media to shape public discourse and events.