- Transmit culture: They both transmit cultural values, beliefs, and practices from one generation to the next. Media and schools both contribute to the transmission of cultural norms, values, and beliefs through their content and curriculum.
- Influence public opinion: They both influence public opinion on various issues. For instance, media can shape public opinion through the way they frame news and information, while schools can influence public opinion through the values and beliefs they promote in the classroom.
- Provide information: They both provide information to the public. Mass media provides information through news, entertainment, and advertising, while schools provide information through textbooks, lectures, and other educational materials.
- Set norms: They both establish and maintain social norms. Mass media can shape social norms through the way it portrays certain behaviors, while schools can set social norms through their rules and expectations for students.