Talk to other parents of children at the school and share your idea for the name change. If the school's current name has no immediate emotional connection to parents, other people may agree with your idea if you propose changing the name to honor a community member. If the school is already named after a community member or other prominent resident, it may be difficult to get other parents to side with your idea.
Write a petition explaining the proposed name change and ask other parents to sign the petition stating that they agree with your name change idea. The more parents you can get to sign, the better. You can also go door-to-door around the school's community to seek signatures from other residents. However, signatures from parents of children who attend the school may carry more weight in the eyes of the school board.
Attend a parent-teacher association (PTA) meeting to share your idea with as broad an audience as possible. Attending a PTA meeting will get you access to parents who are already active and passionate about their child's education. It may also give you a chance to talk to some teachers and administrators at the school. Share your idea and ask them to sign the petition.
Contact your local news outlets, especially a community newspaper, to explain your idea. If an editor believes your idea is valid to share with the community, this issue might be covered in the newspaper. The editor may assign a reporter to interview you about your name change idea. Be ready to explain why you stand behind the name change and give an update about your name change campaign. The media exposure will likely help you add more names to your petition.
Contact the local board of education to explain your idea once you feel you have enough signatures on your petition that the school board will take your idea seriously. The school board may decide to pursue your idea, or it may feel that the school's current name should not be changed. The board may require you to speak at a board meeting and present your petition. At this point, the board members will likely vote on whether to change the school's name.