1. Formatting: This includes consistent use of fonts, font sizes, headings, subheadings, bullet points, and spacing to create a visually appealing and easy-to-read layout.
2. Language: House style defines the preferred writing style, tone, and vocabulary that aligns with the organization's brand and target audience. It ensures consistency in grammar, spelling, and punctuation.
3. Color Palette: A defined color palette ensures that all content uses consistent colors for branding purposes and to create visual hierarchy and emphasis.
4. Logo and Branding: The proper usage of the organization's logo, branding elements, and visual identity across all ICT content is part of maintaining a consistent house style.
5. Design Elements: This encompasses the use of images, graphics, icons, and other visual elements that adhere to the organization's overall visual identity and style.
6. Templates: To simplify the creation of various types of content, house style often includes pre-designed templates that incorporate the organization's branding and formatting guidelines.
7. Accessibility: House style also considers accessibility aspects, such as ensuring that content is optimized for different devices, screen sizes, and users with disabilities.
By adhering to a house style, organizations present a unified and professional image, enhance brand recognition, and improve user experience by making their content organized and easy to navigate.