Write the first sentence of your advertisement to include just one or two words written in all capital letters. These words must encompass an image or feeling. For example, you could write "VROOM!" or "HIGH HO SILVER!"
Choose an angle for the advertisement and write in reference to that angle. Advertisements for cars often do this by referring to celebrities, fictional characters, athletes and other popular figures. For example, you could write: "It’s a little bit of Clooney and a whole lot of Batman. This 2008 BMW 3 Series convertible will make you feel like you’re protecting Gotham on eight cylinders yet maintaining your enigmatic status with tinted windows."
Write the exterior and interior colors of the car without using the words "exterior" or "interior" and maintaining the particular voice of your advertisement. Always mention if there is a leather interior. For example: "This black BMW with matching leather seats will maintain your anonymity as you fight crime in Gotham city."
Incorporate four of the car's options that you believe have the highest selling point in the advertisement. For example, some good options to write about are: the navigation system, CD player, brand new or one previous owner, low mileage, premium sound systems, sunroof, moonroof and trip computer. Make sure to incorporate these options in a way that blends well with the angle of your advertisement. For example, "Luxurious enough for Bruce Wayne with everything including a moonroof and iPod docking station, though powerful enough to remind you that it’s Batman’s chosen vehicle."
Write a final sentence which commands and instructs the reader what to do and who to contact about this car. For example, you could write "Call or email Sherman Oaks BMW today!" Provide a phone number or email address where customers will get an immediate response.