Focus your newsletter in a particular area such as medicine or education. Learn your audience and focus on drafting a newsletter with the sensibilities an industry expert would expect.
Consider the type topics to incorporate into the newsletter by interviewing colleagues and clients to find out what interests them.
Give the newsletter a purpose, such as updating employees of a particular organization on changes within the industry.
Start the newsletter with the most important article at the top. Use big, bold headlines that grab the reader's attention.
Organize the newsletter in different sections, such as FAQs, spotlight columns, reviews, previews and question and answer segments.
Write each article with engaging lead sentences that jump directly into the meat of the subject. State what the article is about and why it is important. Avoid fancy words and qualifiers such as "pretty" that detract from detailed journalistic prose.
Give the newsletter an identity by allowing community members of the organization or industry to contribute articles.