Hosting tournaments is a good tool to incorporate in a casino promotional mix. In tournaments, players get an opportunity to play against one another and show off their prowess in the game. The players compete in stages until a winner emerges. To plan a tournament, target a pool of players and offer a payment waiver for the best players on the list to keep the competition tight. In hosting a tournament, the casino makes money from the fixed fee charged to enter the tournament and services offered to the clients during the competition.
Offering loyal customers various incentives is another innovative addition to your marketing mix. A casino benefits from frequent players and an incentive is a creative way of keeping clients playing. Offer frequent players such prizes as complimentary tickets to drawings, free drinks, scratch cards and get-away holidays. Give the small prizes regularly and a grand prize, such as the holiday, after a season of business.
Live entertainment promotes your casino as a brand that offers wholesome entertainment. Create a marketing mix that provides different acts on different days. Showcase famous bands and dancers that will keep your customers entertained. Ensure that you spread out the acts, offering certain forms of entertainment on specific days. While you may charge a nominal fee for this experience, complimentary tickets and VIP treatment to regular customers go a long way in enhancing loyalty.
Random drawings are also a great idea for casino promotions. Identify a pool of players from their card and award prizes. Hold the drawings at specific times to ensure consistency, and offer prizes to clients present in the casino. Random drawings give players something to anticipate while they play other games.