How Can Adult Educators Meet the Needs of Baby Boomers?

Baby boomers are people who were born between 1946 and 1964. Adult educators can address baby boomer needs by offering variety and creativity regarding course topics and structures. For example, educators should challenge students, offer flexible times, and discuss popular topics, which might include fitness, dance, adult literacy, foreign language, or religious education.
  1. Competition

    • One way to challenge baby boomers is through competition. Educators should instruct students regarding fundamental concepts while providing preparation for local, regional, or national competitions. For example, a tennis instructor can teach baby boomers about racket grip and proper stroke and serve form and offer interested students information about events and tournaments, such as those through the Unites States Tennis Association. The National Senior Games Association coordinates various competitions for anyone at least 50 years old, such as in track & field, tennis, swimming, golf, and triathlon.

    Online Resources

    • Online classes offer baby boomers convenient opportunities for continuing education or second career instruction. Courses can be affiliated with local community colleges or national institutions. Students can set their own pace and work from anywhere without having to rely on transportation. Plus, boomers avoid face to face interactions with peers and instructors, which should eliminate any fears of awkward social experiences. To engage boomers, educators should incorporate online discussion forums and links to additional information.

    Tips

    • Survey local seniors about needs that have not been addressed. Do boomers want to volunteer? Are baby boomers interested in part-time employment or establishing their own business? If so, create classes that provide relevant information. Educators must advertise classes tailored specifically for baby boomers, such as though local news outlets or flyers. However, marketing strategies should carefully balance the use of descriptive terms and labels. Emphasize program highlights, prices, and benefits without alienating young-at-heart baby boomers. For example, evaluate the way NiaFit promotes health and fitness for baby boomer bodies.

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