Alumni associations are an important part of a school's ability to raise funds. They reach out to all alumni to encourage continued financial support of their alma mater.
An alumni association promotes and encourages a positive image of the school. Through the alumni association a school seeks to gain support from the school community and the local community.
An alumni association can increase visibility of the school. It can also provide networking opportunities for its members. Recent graduates may find it beneficial to join the alumni association to meet previous graduates and receive advice and job leads.
An alumni association preserves and carries on school traditions. Most schools require the support of the alumni association to make sure future generations are aware of the school's history.
Alumni associations generally offer scholarships to current and incoming students. These scholarships can be based on need or academic merit.