Create a video about your school for its website, video-sharing sites or as part of an application package. This can be an excellent way to highlight the advantages of your school to students and their families. There are a number of inexpensive film-editing programs you can use to edit your video advertisement. You also can use a higher quality camcorder to make your film. When possible, you should try use a high-definition camera to ensure the best quality result.
An effective way to reach potential students is to showcase personal stories of students and faculty. This gives potential students an idea of what to expect if they choose to attend the school or institution. While literature advertising the school's specific advantages, including academic programs and extracurricular activities, goes a long way toward enticing potential students, personal stories give an insider's view of the school and a sense of the community, particularly if it is a college. It also provides insights into the quality of instructors and facilities, helping to create a picture of student life on campus. You can develop brochures, flyers and posters in a computer graphics program. Remember to select a program that fits your skill level and budget. There also are free graphic programs available for download.
Creating a website for your school can be a highly effective way to advertise your school at a low cost. It also has the added benefit of demonstrating to potential students and their families that your school makes use of current technologies. You can place applications and other forms for download on your site. You also can include statistics related to your school and videos, such as a tour of the school, that also can be placed on video-sharing sites. Having a website allows parents and students to get a more in-depth picture of your school. Creating a website doesn't have to be expensive. You can create a website yourself using a web-design program, of which there are several on the market, or you can hire a web designer, online or in your area, to design the site for you.