A fashion management degree prepares an individual for a management role within the production, distribution, marketing and merchandising arms of the fashion industry. Associate, bachelor's and advanced degrees, along with certificate programs, prepare students for fashion management careers. Coursework focuses on human resources, organizational development and management and supervisory techniques.
Fashion merchandisers connect fashions with the consumer. Merchandisers work for catalogue houses, wholesalers, retail establishments and Internet shopping venues. Associate, bachelor's and certificate programs prepare students for careers in fashion merchandising. Visual display artist, retail manager and buyer are a few careers available in merchandising. Classes in merchandising include trend forecasting, buying, demographics, retail management and visual display.
Fashion marketing focuses on marketing strategies and aligning the designer's vision with the public's perception. Ad campaigns, branding events, promotions and sales campaigns are developed and carried out by fashion marketers They understand demographics and create trends. They package a look by creating the hype. Marketing classes include demographic studies, forecasting, pricing and public relations.