A bachelor's degree in entertainment business prepares students for careers in entertainment management and entertainment media production. This degree program emphasizes the business side of the industry. Students in the program learn how to manage, create, market and distribute entertainment media and talent. Courses in the program teach core business skills such as marketing, finance and entertainment. Entertainment-specific courses emphasize components such as video, film, Internet media and music media.
Students who wish to pursue a master's degree in entertainment business can enroll in an MBA program with a specialization in entertainment. The program teaches students advanced business concepts such as executive leadership, entertainment business finance and brand development. Courses in the master's program also cover advanced entertainment law, media distribution and entertainment media publishing. Students should also expect to develop critical-thinking skills, analysis skills, organization and communication skills.
A degree in entertainment management provides students the tools necessary to work in the entertainment business and management field. Enrolled students learn the inner workings of the entertainment industry, including business standards and practices. Skills such as ethics, marketing, interpersonal communication and negotiation are also learned in class. Graduates from the program should expect to work as an entertainment consultant, executive, A&R (artists and repertoire) rep or manager.
Students enrolled in a bachelor's degree in music business learn and acquire skill in several areas of the music industry. Music concepts such as copyright rules, record label development, concert and talent management and band publicity are topics commonly covered in the program. General business concepts such as finance, marketing, business and music law are also covered in required courses. Careers that music business graduates commonly pursue include music manager, music publisher, marketing representative and retail sales manager.