Construct and research a thorough and comprehensive qualitative study. Like any other type of writing, the writer will only be as good as the material available. So do any additional observations or interviews needed to shore up the study. Do not try to use the writing process to hide any weaknesses.
Decide how to organize the data. The most common method is to divide the data into categories. But other methods such as features and themes are also used. Put a lot of thought into this process. Qualitative research is about letting the research speak for itself. Forcing data into rigid categories will distort the findings.
Explain exactly how the study was carried out. All research should be presented so another researcher can replicate the study. Replication is a major foundation of research. There is always a possibility that the findings in any one study might be due to chance. If a study is replicated by others and the same results found, the findings have more merit.
Tie the data and the analysis together. Qualitative researchers must make sense of the data they collect. Unlike quantitative research, which produces only numerical data, qualitative researchers must look for patterns and trends in the observations and interviews they conducted. How the data was used to draw those conclusions must be thoroughly recorded using examples and quotations gathered during the study.
Relate the findings from the study to previous research conducted in the field. Each study should add to the body of knowledge. Mention any results from this study that modify or shed new light on findings from earlier research.