* Strong Online Focus: Ashford's entire model is built around online learning, unlike many traditional universities that offer online programs as an adjunct to their in-person offerings. This means their curriculum, technology, and support services are specifically designed for the online environment.
* Adult Learner Focus: Ashford actively caters to adult learners with non-traditional backgrounds and schedules. They offer flexible scheduling, accelerated programs, and support services tailored to the needs of students juggling work, family, and other commitments.
* Program Specialization: While they offer a range of programs, Ashford often emphasizes fields relevant to working adults, such as business, healthcare, and technology.
* Accessibility: Ashford has historically aimed for broad accessibility, making higher education attainable for students who might not otherwise have access to traditional institutions. This has involved flexible admission requirements in some cases.
However, it's important to note that these differentiators also come with potential drawbacks:
* Accreditation: Ashford's accreditation has been a subject of discussion and scrutiny in the past, so prospective students should thoroughly research the institution's current accreditation status and its implications for program recognition and transferability. This is crucial for any online university.
* Lack of Traditional Campus Experience: The lack of a physical campus and in-person interaction can be a significant drawback for students who value face-to-face learning and campus life.
* Potential for Reduced Support: While Ashford offers support services, the online nature of the institution can sometimes mean less readily available or personalized support compared to traditional universities.
In conclusion, Ashford University's unique selling proposition lies in its fully online model and its focus on adult learners. However, prospective students should carefully weigh these advantages against potential disadvantages and conduct thorough research into accreditation and available support services before making a decision.