Answer any specific question asked on the application. If the personal statement requires you to write about a specific subject, follow the directions to the letter.
Restate the application's question in your opening sentence and answer it as succinctly as possible.
Expand on your answer throughout the rest of the statement without using vague language, and stick to specific, concrete details about your life and goals.
Summarize the details you've laid out in the statement and relate them to your desire to attend this specific school.