Research your universities. A large part of making the right impression in your writing is knowing exactly what the university is looking for in a potential applicant. Visit the college website. Familiarize yourself with the university's mission statement and the expectations of the particular school of study you plan to pursue. Apply these theories in your writing.
Prepare an outline. Familiarize yourself with what you want to say before you begin writing. Use an outline to clarify your main ideas and possible subtopics. The writing process will have a smoother transition if you prepare an outline of the key points you want to express to the college you are addressing.
Write a strong introduction. Imagine yourself having the opportunity to speak face-to-face with the individuals responsible for deciding if you will attend the school. Begin your essay with a story, an anecdote or an introduction of who you are, which will express to the reader your charisma and your academic intentions with the university. Tie in a personal connection that explains why you feel you are an excellent candidate for admission.