Allow students to get a taste of your school by holding a shadowing day. Invite potentially desirable students to visit your campus and follow a current student through a day of class. Pick the current students carefully to ensure that you select a pupil who exhibits strong school pride and academic effort. Encourage professors or teachers to ensure that their lesson is interactive and engaging on Shadow Day so that would-be students can truly get a taste of what life could be like at the school that they are considering.
Venture out to area schools and speak with students about your school. Contact the senior adviser at high schools from which you commonly draw students, and set up informative assemblies. Provide students who attend with information about the programs that your school offers and promotional material that extols the virtues of your institution. Allow students to ask questions of you so that they can gather information about the school that you represent and are better able to make an informed decision about the appropriateness of your school for them.
Encourage potential students to step onto campus by holding an open house. Plan an array of events for the whole family to promote your school and encourage potential students to give it serious consideration. Consider renting a ball pit or moon bounce so that even the younger siblings or perhaps even children of potential students can join in the fun. Set up booths around the campus to pass out information to potential students who pay campus a visit. Give out T-shirts and bumper stickers to potential students and encourage them to wear or display the advertisement pieces to draw even more attention to the existence of your school.
Entice students with the offer of food. Hold a community lunch in your school's cafeteria or dining hall. Serve free food to anyone who chooses to visit campus. Place booths with school information around the dining area, and catch potential students as they move through the meal space, offering them information about the school. Put on a good spread to allow pupils to see that your food is as high quality as the education that your institution offers.