Your rationale should begin by summarizing the main activity proposed followed by an explanation of why this proposal is merited. You should write this brief outline of your proposal and its benefits assuming that the reader might not be familiar with the approach or activity. For example: "Any student graduating from our business program should be required to participate in an internship experience. Such a placement will reinforce classroom concepts, contribute to long-term professional development, and develop our institution’s ties to local businesses." A longer rationale could then include a discussion of potential challenges or pitfalls to your proposal’s implementation; however, in this case you should conclude by restating your proposal’s importance and advantages.