Topics include the strategic role of developing a new product in your organization, reviewing best practices related to new product development throughout a variety of industries, resource-driven and market-driven product development strategies, developing an innovation framework and product development strategy implementation.
These courses are generally designed for mid- to upper-management professionals who are responsible for product development and management. Relevant fields include research and development, business development, design, engineering, sales, finance and operations.
Universities offer undergraduate degrees, graduate degrees and individual courses in product development. Individual courses are typically 3 to 5 days in length and cost approximately $8000. Full programs last between 2 and 4 years.