Here's why:
* Sensationalism: Hearst's newspapers, like the New York Journal, were known for their exaggerated headlines, lurid stories, and often fabricated accounts of events.
* The Spanish-American War: Hearst's coverage of the Cuban struggle for independence against Spain is often cited as a prime example of yellow journalism's impact. His newspapers published sensationalized accounts of Spanish atrocities, fueling public anger and ultimately pushing the United States into war.
* Competition: Hearst's fierce rivalry with Joseph Pulitzer, publisher of the New York World, led to a race for ever-more sensational stories, further contributing to the rise of yellow journalism.
While both Hearst and Pulitzer are associated with yellow journalism, Hearst's aggressive and manipulative tactics are often seen as more influential in shaping public opinion and ultimately influencing the course of history.