- Broadcast: TV signals are broadcast over the airwaves, which means that anyone with a TV can receive them.
- Reach: TV has a wide reach, with over 90% of American households owning at least one TV.
- Audience: TV audiences tend to be older and less educated than print audiences.
- Message: TV ads are typically short and visual, and they often use celebrities or other well-known figures.
- Impact: TV ads can have a powerful impact on viewers, as they can create a sense of urgency and persuasion.
- Distribution: Print media is distributed through physical copies, such as newspapers, magazines, and books.
- Reach: Print media has a narrower reach than TV, with only about 50% of American adults reading a newspaper on a regular basis.
- Audience: Print audiences tend to be older, more affluent, and more educated than TV audiences.
- Message: Print ads can be longer and more detailed than TV ads, and they can include text, images, and graphics.
- Impact: Print ads can have a lasting impact on readers, as they can be referred to and revisited multiple times.