* Personal taste: Some people simply enjoy reading more than watching movies.
* Reading ability: People who are strong readers might prefer the depth and complexity of books.
* Genre preferences: Certain genres, like fantasy or science fiction, are often better suited to books.
* Media consumption habits: Some people may read more than they watch movies, leading to a bias towards books.
Instead of a precise percentage, consider these factors:
* Popularity of both mediums: Both books and movies are hugely popular, indicating a wide range of preferences.
* Books as a source material: Many popular movies are based on books, suggesting a significant audience appreciates both mediums.
Ultimately, it's more important to understand that preferences vary widely, and there's no definitive answer to your question.