1. Education: Valuing education and academic achievement for both personal and professional growth. Pursuing higher education and promoting quality education for their children is often seen as a means to secure a better future and enhance social mobility.
2. Homeownership: Attaching importance to owning a home as a symbol of stability, financial success, and family security. Homeownership is sometimes perceived as a way to build equity and wealth over time.
3. Material Comfort and Consumerism: The middle class often values and aspires for a comfortable standard of living, including material possessions such as cars, home appliances, and access to consumer goods and services. Consumption and brand recognition can play a role in expressing status and social identity within this group.