Clearly define the project or program the PTO's money will support. Explain what is it called, when it will take place and what it will accomplish.
Describe the cost and benefit of the project to the school community. In other words, tell the PTO how students and teachers are missing out without this effort, and specific ways the project or program will improve their lives.
Identify a specific dollar amount you need and itemize how you will spend it. Accountability is the name of the game, and your PTO won't give you a dime if the organization's officers are not sure it will be put to good use.
State whether you need a check up front or need to be reimbursed for expenses if your request is approved.
Provide detailed contact information for the person who can answer any questions form the PTO or make a formal presentation at the next PTO meeting.