Devote a section of the yearbook to baby pictures of the students. Ask students to submit pictures in advance; if you do not want the responsibility of returning each picture to the students, ask for digital copies only. Decide the focus of your "baby pictures" pages. You can match each picture to a current picture of the student in a "before and after" page. Alternatively, you can ask readers of the yearbook to guess which baby picture belongs to whom and offer multiple choice answers.
Hold a creative photo submission contest each week before you send the yearbook out to the printers. Tell the students that you're looking for artistic, crazy and one-of-a-kind images of them, their friends and their life at school, so long as they're appropriate images. Give a small reward to the winner each week if you can arrange it, such as a meal ticket to the cafeteria or extra credit in art class. Devote a section of the yearbook to creative submissions from the students and showcase their artistic flair.
The overall "theme" of your yearbook -- which should consist of a short, catchy phrase that sums up some of the school experience that year -- should permeate every page of your book. For example, if your school's homecoming theme was "The Wild West," turn your yearbook's theme into "X High's Most Wanted." Incorporate the Wild West theme on every page, from "most wanted" style photographs to cacti and tumbleweed graphics.
Find quotations or short poems from famous authors and include these lines of poetry and prose in every section of the yearbook. Your selected quotations should be relevant to the theme of the yearbook or to the section. For example, a quote about hard work can apply to a sports page if a team did well in a competition. You can also ask for quotes from students, teachers and school staff in lieu of famous quotations.