* keh: The "k" is a hard "k" sound, as in "kite."
* RIG: The "ry" is pronounced as a single syllable, like the "ri" in "ride," but with a stronger, more stressed "r."
* mah: The "ma" is pronounced as in "mama," and the final "h" is a slight aspiration, almost unnoticeable.
It's important to note that there's some variation depending on the speaker's accent. However, the above pronunciation is a good general guide.