What do you mean to use short and simple sentence in business writing?

In business writing, using short and simple sentences means crafting sentences that are concise, easy to understand, and avoid unnecessary complexity. This improves clarity and readability. It's about prioritizing direct communication over flowery language.

Here's what it entails:

* Fewer words: Avoid long, rambling sentences with multiple clauses. Get to the point quickly.

* Simple sentence structure: Stick to subject-verb-object structures. Avoid complex grammatical constructions like multiple dependent clauses.

* Common vocabulary: Use familiar words instead of jargon or overly technical terms. Assume your audience may not have specialized knowledge.

* Active voice: Generally preferred because it's more direct and concise (e.g., "The team completed the project" instead of "The project was completed by the team").

* Clear purpose: Each sentence should have a specific, easily identifiable purpose within the larger context of the document.

The goal isn't to make *every* sentence short, but to prioritize brevity and clarity where appropriate. Occasionally, longer sentences might be necessary for complex ideas, but even then, they should be well-structured and easy to follow. The overall effect should be a document that's easily scanned and understood at a glance.