1. Ethos: Ethos refers to the credibility and reliability of the speaker or writer. It includes factors such as the speaker's expertise, knowledge, experience, and trustworthiness. A strong ethos helps to build trust and credibility with the audience, making them more receptive to the message.
2. Pathos: Pathos refers to the emotional appeal of a message. It involves using language, imagery, and storytelling to evoke emotions and connect with the audience on a personal level. Pathos can be a powerful tool in persuasion as it can tap into the audience's values, beliefs, and desires.
3. Logos: Logos refers to the logical and rational aspects of a message. It involves using evidence, facts, statistics, and reasoning to support the claims and arguments presented. Logos appeals to the audience's intellect and helps to establish a strong foundation for the message.
By considering these three components (ethos, pathos, and logos), speakers and writers can create effective messages that are credible, emotionally engaging, and well-supported by evidence.