Talk to homeschoolers. Even if you have been a homeschooling parent yourself, your own experience is not sufficient. Every family has its own challenges, and you need to understand what a wide range of homeschoolers would benefit from to market yourself effectively as a consultant. Ask questions like: "What is your greatest challenge?" "What is your biggest frustration?" "What is one thing you wish you could do but don't have time for/don't know how to do/don't know where to start?" and "What one thing would improve the day-to-day routine of your homeschool?"
Create a detailed list of the services you will offer. While this list does not need to be comprehensive, it should highlight your primary strengths and the areas on which you want to concentrate your business. For example, you might list that you offer curriculum development, unit study development and one-on-one tutoring; give a detailed explanation of what each service entails. For other services that you are willing and qualified to offer, but they are not your specialty or passion, list them in this manner: "Also provide standardized test administration, annual assessments and organization services."
Develop your clientele. Marketing yourself may be slow at first, but do not be shy about offering your services to homeschoolers you meet. Carry business cards and be friendly. Ask if you can speak at local homeschool group meetings; spend time on area homeschooler Web forums; get a booth at curriculum fairs. Encourage clients to recommend you to others. Consider offering your services free of charge to a few well-connected friends in exchange for their recommendation.
Be flexible. Every homeschool has its own method, schedule and personality. Instead of entering a home to overturn the way things are run, be respectful. Learn to be attuned to which elements of a homeschool are representative of the family's personality and which fail to maximize learning opportunities and student progress. Offer advice accordingly.