Persuasive speech begins with an introductory statement that gets the audience's attention and stimulates their thought processes. State the topic, give your specific position on the topic and give reasons that make your statement credible, such as your own experiences or those of reputable sources. Conclude your introduction by stating your main points in a clear, concise and interesting manner.
The narrative is the body of a persuasive speech that contains the statement of fact, argument and refutation. The body of the speech should begin with information that includes a simple explanation of the topic. You can question facts, policies and values, providing case studies that back up your stand and use emotional appeals to convince your audience to accept your point of view and accept the call to action you're requesting. Persuasive speech narratives may include the statement of a problem, a discussion of various possible solutions, suggestions for a solution and a description of negative consequences of failing to implement the solution.
The conclusion of persuasive speech should sum up your position using different words and phrases than the introduction. State your intention to follow-up on ideas that you have proposed in your speech. Conclusions should leave a residual message with the audience that keeps them thinking about the subject and instills a desire in them to take further action.