Determine "where you imagine your audience to be on this topic" suggests the Online Writing Center at Purdue University. They also suggest to writers to "pinpoint where you think the biggest difference in viewpoints might be." Before solidifying the thesis statement, you should be aware of where you believe the reader lies. For example, composing a thesis statement that men should rule the household may not be appropriate in a women's studies course.
Tailor the voice of the paper to the audience. According to Purdue's Writing Center, "the level of formality you write with should be determined by the expectations of your audience and your purpose." When identifying the audience, "try to imagine an audience that would be interested in and benefit from your research." Also, be aware of the assumed education level of the audience to avoid "defining terms and concepts already familiar to those in the field," making the essay feel pedantic.
Employ transitions to guide the reader through your argument. Writers should be aware of how information connects to the thesis; the Online Writing Center warns that "if you present data to your audience without explaining how it supports your thesis they may not make a connection between the two or they may draw different conclusions."
Create an effective conclusion. The conclusion should not simply restate the thesis or opening paragraph; according to the University of North Carolina's Writing Center, the conclusion should rather work to "synthesize" to "show your reader how the points you made and the support and examples you used fit together." The conclusion should really work to prove to the audience you have addressed why the thesis is correct.