Define the purpose of your questionnaire. This dictates the purpose of the rubric. For example, if your questionnaire is designed to find out the most stressful aspects of life for mothers between the ages of 21 and 35, then the purpose of the rubric will be to determine if your questionnaire can effectively gather this information.
Make a list of all aspects of the questionnaire that you will be evaluating with the rubric. For example, you may be evaluating multiple-choice questions and options, open-ended questions, organization, length and how well it engages the primary audience.
Write each of the items on your list on the rubric. From here, determine how each will be evaluated. For example, you might use a number system from 1 to 5, where 1 is a poor score for that aspect of the questionnaire and 5 is an excellent score.
Look carefully at multiple-choice questions while developing the evaluation rubric for the questionnaire. Multiple-choice questions can be evaluated on several levels, including whether or not the question gives you the information you want, how well the question is worded, the clarity of the options provided and whether or not all possible answers are accounted for within the answers.
Check out the open-ended questions equally. The rubric can be used to evaluate the types of answers each questions probes for, the wording of the question and whether or not a person could write a one word answer, such as "yes" or "no," or a very short answer, such as "weekly."