* Authentic: It reflects the writer's genuine voice, thoughts, and experiences, avoiding artificiality or clichés. It doesn't try to be something it's not.
* Purposeful: It has a clear intention, whether to inform, persuade, entertain, or evoke emotion. There's a reason behind the writing beyond simply putting words on a page.
* Engaging: It holds the reader's attention. This can be achieved through strong storytelling, vivid imagery, compelling arguments, or a captivating style.
* Well-crafted: It demonstrates skill in the use of language, including grammar, syntax, and vocabulary. It's edited and revised to achieve clarity, precision, and flow. This doesn't necessarily mean flawless grammar – stylistic choices can intentionally break "rules" – but it does mean thoughtful control of language.
* Meaningful: It conveys something of value to the reader, whether it's new information, a fresh perspective, or an emotional connection.
It's important to note that "real writing" isn't defined by genre, publication, or audience. A heartfelt journal entry can be just as "real" as a published novel, a technical manual, or a poem. The key is the authenticity, purpose, and craftsmanship involved in the creation of the text. Furthermore, "real writing" is often a process of revision and refinement, not a single act of creation.