Use ICT to run your day-to-day business communication. Install programs that make it easier to communicate with your staff effectively so as to save on cost and time. Develop an intranet to assist you with internal communication. Intranet operates like an internal website; it aids in generating emails to employees who are automatically subscribed to your server. This helps to trickle down organizational information, and call for meetings at a mouse click.
Utilize ICT to advertise your products or services. Use Desktop publisher to design simple advertising materials such as posters and flyers and place them on notice boards and distribute them in strategic locations. Use company's website for affordable and manageable advertising. Create banners, upload short videos and use interactive channels like blogs to advertise your products and any innovations. Make your website highly interactive to attract more visits and create a program to gauge the number of hits.
Create a networking and marketing channels using ICT mediums. Use social media such as Facebook, Twitter, and MySpace among others to create a fan base for your products. Create a Twitter page; select an interesting name and graphics to market your brand. Develop lists of different people that you want to follow; create both public and private lists. Upload interesting videos on YouTube to communicate interesting details about your company, products or innovations. Create a blog to conversationally write materials to market your company to a group of bloggers.
Exploit ICT to manage your accounting and finances. Install Point of Sale system (POS) and accounting software to manage your daily transactions. POS system enables you to enter a transaction by creating an invoice; it then updates the quantities into the inventory record. The system also updates client's basic particulars, accounts details and sales record. Ensure that the POS system you purchase is linkable to an accounting system or if it offers a built-in accounting system. An incorporated or interfaced POS system allows you to keep transactions history while updating your accounting record.