Select a planning and marketing committee of your own and set up a team of recruiting scouts to choose the right contestants. Look through advertisements for organizations or businesses that plan beauty pageants for young children. Determine the amount of money required for the planning and execution of the event.
Decide on what type of contest you want, either a photo competition or a live competition. Discuss with the planning committee what kinds of rewards the winners will receive, the cost of the prizes and the effect or influence it will have on the contestants.
Inform the parents of the upcoming contest and ask them to present good photos of the children, with information on their ages, sizes and respective addresses. Inform the parents of the rules and requirements of the pageant and the expected rewards to the winners. Arrange the contestants according to their ages.
Send draft proposals, including your business plan, to selected companies to request their financial support. Work with your sponsors to make posters and fliers to advertise the upcoming pageant. Consult child-protection organizations for legal advice concerning the pageant. Contact the contest-regulating bodies like the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) for professional advice.
Make small souvenirs with the competition's logo on them and put them in small gift bags together with stickers, coupons and other promotional rewards. Give these items to all the entrants and their accompanying parent; this helps to promote the pageant.
Contact a popular media house and talk to them about the upcoming event. Invite them to come and cover the event and issue press releases.