* Strong academics: It's consistently ranked highly among national universities, particularly for its undergraduate programs. It has a good reputation for its business school (the Lacy School of Business), its education school, and its arts and sciences programs.
* College of Pharmacy and Health Sciences: This is a highly regarded program attracting students nationwide.
* Its location in Indianapolis: The university benefits from its proximity to a major city, offering students internship and career opportunities.
* Competitive athletics (specifically men's basketball): Butler's men's basketball team has a history of success, including two appearances in the NCAA Division I Men's Basketball Tournament championship game in recent years. This national profile has significantly boosted the university's visibility.
* Small class sizes and a strong sense of community: Despite being a larger university, Butler maintains a focus on personalized attention and student engagement, creating a close-knit community.
* Strong alumni network: Graduates of Butler are active and supportive, providing opportunities for networking and mentorship.
In short, Butler is known for its blend of strong academics, a vibrant campus community, a competitive athletics program, and its location in a major city.