Create an outline of what you plan to say. Include information about your personal characteristics, such as your strengths, weaknesses and goals. Preparing an outline in advance will help you organize your thoughts and remember what you want to write.
Include your greatest accomplishments and situations that display your leadership qualities in your essay. List any obstacles you have overcome and challenges you have faced. Use the essay to sell yourself and present yourself in the best light.
Explain how you will use the financial aid money. Instead of merely saying that you need the money, state how the money will help with your studies. For example, if the financial aid money will help you pay for books, live on campus or take an internship, say so.