A Ph.D. in marketing provides graduates with a solid foundation in research related to consumer behavior. Most business programs offer coursework in general marketing theory, economics and research methods. A student can tailor the research component of her studies by focusing on consumer behavior. It is also possible to specialize in social psychology or industrial and organizational psychology with an emphasis on consumer issues. Relevant coursework in marketing that can be applied towards a Ph.D.. degree in consumer behavior include behavioral marketing, research methodology, management, and statistics. The University of Southern California Marshall is one of the few institutions nationwide that awards a Ph.D. degree in consumer psychology.
University of Southern California Marshall
School of Business
University Park Campus, BRI 200
Los Angeles, CA 90089
213-740-8674
marshall.usc.edu
Earning a Master's degree in Applied Industrial Organizational Psychology will prepare graduates for careers in various fields of consumer psychology. Students will learn how to conduct focus groups and analyze statistical polling data and market trends. In addition, students will receive training in developing marketing strategies in advertising and merchandising. The program will prepare graduates to provide cutting-edge business solutions to their clients and employers in areas like increasing market shares, sales volume and brand loyalty. The Chicago School of Professional Psychology is a leading graduate school that specializes in a wide array of courses in psychology. Prospective students can enroll in the master’s program in applied and industrial psychology. The Chicago School of Professional Psychology is the nation's oldest and largest graduate school that offers specialized programs in psychology and behavioral sciences.
The Chicago School of Professional Psychology
325 North Wells Street
Chicago, IL 60654
312-329-6600
thechicagoschool.edu
An undergraduate degree in marketing offers numerous career opportunities in fields like advertising, sales or market research. Students enrolled in a bachelor’s program in marketing will receive a comprehensive training in disciplines like psychology, economics and statistics. Additional themes covered in marketing courses include product development, advertising and retailing. Students also have the option of tailoring their curriculum to fulfill the requirements for a degree in consumer psychology by focusing on relevant topics that address customer needs and the ways in which organizations promote behavioral changes. The Wharton School of Business at the University of Pennsylvania offers undergraduate and graduate courses in marketing.
Wharton School of Business
University of Pennsylvania
3730 Walnut Street
Pennsylvania, PA 19104
215-898-5000
wharton.upenn.edu