To create a gap analysis for Lester Electronics you must first list current characteristics of the company. This information is found in your textbook. Include information such as levels of performance at Lester Electronics, earnings, and positive and negative attributes of the company. Then, list factors needed to accomplish the future objective, such as bigger profit margins. Finally, note the gaps between current state and future state, finding areas that need to be improved upon.
The purpose of the Lester Electronics gap analysis essay is to allow business majors to demonstrate their knowledge of gap analysis procedures and managerial decision-making.
Gap analysis, also called a needs assessment, need-gap analysis or needs analysis is useful tool for many departments. Marketing managers, for example, use gap analysis to decide on marketing strategies and tactics.