How to Promote Consumer Rights Through Campus Journalism

Knowing your rights as a consumer not only makes you a better shopper, it also protects your future buying power. A campus newspaper is in a position where it can take useful material and present it in a way that other college students can understand and relate to. The newspaper can use different departments and technological advances to promote the importance of those consumer rights to the entire campus.

Things You'll Need

  • Notebook
  • Telephone
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Instructions

    • 1

      Hold a meeting with the editors to decide how to tackle the issue. At the meeting, the editors discuss whether they want the story to be just one story or if they could make multiple stories for a series on consumer rights.

    • 2

      Ask questions you believe your readers would like to know. Bounce ideas off one another until you have agreed on the best solution for the paper. One possible angle may include how important are consumer rights in terms of hiring and job placement. What types of jobs require a clean credit history before they consider an applicant? Next, assign the story or stories to student reporters and give them a deadline for turning the story or stories in to their desk editor for copy editing.

    • 3

      Interview many sources to get a well-balanced story. Check with the campus economics or business department for any professors who may be able to comment on the importance of protecting consumer rights. You can also find other sources, such as community leaders, politicians and local bankers. Another idea is to conduct "man-on-the-street" reporting. This type of reporting has the student reporter asking random students on campus their thoughts on a particular issue. The student consensus story can gauge the student body's thoughts about how they view their future.

    • 4

      Find artwork to accompany the story or stories. Stories that include photographs or other types of artwork are more likely to be read. You could also have the graphic artist create a table or graphic to dress up any statistics used in the story. Page designers can then organize the page and place the story and art in an attractive package.

    • 5

      Check for mistakes. After the reporter has written the story or stories, they should be submitted to the desk editor. The desk editor then makes remarks about the story and then sends it back for correction. Once the desk editor has approved the article or articles then the editor-in-chief must give the green light for publication.

    • 6

      Post your published works online. Nearly all newspapers --- professional and campus --- require an Internet presence in today's technological world. Provide a link to the online edition in your print edition. You can also host an open forum so that readers can comment with their opinions on consumer rights.

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