How to Get a Master's Degree in Online and Direct Marketing

Students may choose from many graduate programs that include substantial coursework in online and direct marketing. Online marketing as a discipline focuses on techniques to persuade Internet shoppers to purchase a product. Direct online marketers sell products directly to prospective online customers through advertising and other techniques. The number of sales made online continues to grow each year as increasing numbers of people become comfortable purchasing items over the Internet. Students acquire an online and direct marketing degree in much the same way that they acquire other degrees.

Things You'll Need

  • Internet access
  • Paper and pencil
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Instructions

  1. Select a School

    • 1

      Decide what type of school you would like to attend and whether you are willing to move. Decide whether you prefer to take classes online or whether you would like to physically attend classes.

    • 2

      Consult a list of graduate schools that offer master’s programs in online marketing and make a list of those that fit your criteria. Examine the coursework required for each degree to see if it offers the training you require. Review the admissions requirement for each school and its tuition fees.

    • 3

      Apply to two “safety schools” that, based upon their admissions requirements, are very likely to admit you. Apply to two schools that you think you have a solid chance of attending, and apply to two “dream schools” that you would love to attend, but which are unlikely to accept an applicant with your profile. Modify these numbers to fit your budget, if necessary.

    • 4

      Select the school of your choice from those that accept you.

    Graduate

    • 5

      Review carefully the course requirements for graduation and visit a guidance counselor if necessary.

    • 6

      Register for the necessary courses, picking those that suit your goals of learning about online and direct marketing.

    • 7

      Attend classes and perform coursework until you have satisfied the degree requirements.

    • 8

      Graduate and use your knowledge to market products online through direct marketing.

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