* GPA: A strong GPA consistently demonstrates academic ability and work ethic.
* GRE/GMAT scores (if required): These standardized tests provide a quantifiable measure of aptitude.
* Letters of Recommendation: Strong letters from professors who know your work well are crucial.
* Research Experience: Relevant research experience significantly strengthens your application.
* Statement of Purpose: This essay allows you to showcase your interests, goals, and fit with the program.
* Fit with the program: Your interests and the program's focus should align well.
A BA from a less prestigious university is not an automatic disqualifier. If you have a strong GPA, compelling letters of recommendation, research experience, and a well-written statement of purpose, you can be a competitive applicant to top graduate programs, regardless of your undergraduate institution.
In short, while a prestigious undergraduate institution might give you a slight edge, it's not a make-or-break factor. Focus on excelling in your undergraduate studies and building a strong application overall. The quality of your graduate school application, not the name of your undergraduate school, is what truly matters.