If you are a college student seeking a mass communication internship, your first step should be to confer with an adviser in the mass communication department regarding potential internship requirements. If an internship is mandatory in the process of attaining your degree, you'll want to be extra diligent in making sure it meets the approval standards of your department. An adviser or other departmental faculty member should be able to provide you with additional career knowledge and may offer you the benefit of professional networking connections.
Many colleges and universities provide valuable information regarding potential mass communication internships via departmental websites. In addition to meeting with an adviser, spend some time browsing your school's online resources. Begin the search for your internship well in advance. Chances are, other mass communication classmates will also be searching for similar internships simultaneously.
Go directly to the source. Call or stop by the offices of local newspapers, magazines and TV or radio stations to gain direct contact with a potential internship employer. Many of these local businesses also post listings for internships on their company websites.
Take advantage of the extent of information available online. Many websites, such as Internship Programs and Idealist (see Resources) offer hundreds of detailed listings for various mass communication internships. These kinds of online resources are particularly valuable if you're willing to travel to a different city or state for a mass communication internship.